Questions people ask before a project.

LloydRdigital is a web design and Shopify studio in Crewe and Liverpool, founded by Lloyd Robinson. The work covers web design, Shopify design, Shopify development, motion sites, and Shopify apps.

Lloyd. There is no account manager and no hand-off between a sales team and a production team. The person on the first call designs the work and builds it.

Yes. That is why recommendations such as trust bars, sticky add to basket and shop-by-need navigation come from live trading, not from a trend report.

There is no single figure, because no two stores need the same work. One shop might only need a small change to the theme. Another might need a full store design, a custom Shopify theme, sections written in code, and graphics made for the brand. I look at the store first, then tell you what the work actually is. Send a short note about the shop and I will reply with a scope, not a menu of packages.

It follows the job. A focused design or a small store update can move quickly. A custom theme with new sections and graphics takes longer, because there is more to design, build and check. I will tell you the timing once I understand the brief. The thing that usually moves the date is content: copy and photography that are not ready yet.

Redesigns and migrations include URL mapping, 301 redirects where addresses change, metadata and structured data carried over, and a check in Search Console after launch.

Yes. Themes and sites are delivered with editable sections, plus a handover so your team can change copy, images and pages without calling a developer for every sentence.

Not when they are engineered properly. The words stay as real HTML. 3D loads progressively, adapts on mobile, and respects reduced-motion preferences.

A short note on the goal, who the site is for, and what exists today. Use the enquiry form, book a 20 minute call, message on WhatsApp, or email lloydrdigital@gmail.com. You get a reply from Lloyd.

Crewe in Cheshire, with a second base in Liverpool. Clients are across Cheshire, Merseyside, Greater Manchester, Stoke-on-Trent, Chester, and the rest of the UK remotely.

No. Local clients can meet in person. Most of the work happens online, so UK and overseas projects run the same way.

Yes. Crewe, Nantwich, Sandbach, Chester, Stoke-on-Trent, Liverpool, the Wirral and Manchester are all within the regular area.

It depends on the pages, the content, and what the site has to do. A one-page site for a local service is a different job from a multi-template site with booking, motion and a design system. I do not publish a rate card, because it would describe the wrong project. Describe the site and I will tell you what I would build.

I structure every page and refine the message. Full copywriting can be included or brought in with a writer, depending on the brief.

Yes. Pages are real HTML, with a clear heading structure, unique titles and descriptions, and redirects if addresses change. Speed is part of the build, because slow pages lose both sales and visibility. After launch I check Search Console so the new site is the one Google is reading.

Yes, when WordPress is the right tool. A service business, a content-led site or a simple brochure often fits WordPress. A shop with variants, delivery rules and a catalogue usually fits Shopify. I will say which one matches the way you sell, rather than forcing every brief onto one platform.

A custom theme is the design and the code of your shop, built for your catalogue rather than picked from a theme store and recolored. Pages are made of sections your team can rearrange in Shopify admin. Product grids, menus and the buy button follow how your customers actually shop. It is the right route when a bought theme would fight the brand, or when you need sections that do not exist in a template.

Either. A fully custom theme, or a careful extension of a solid base, whichever fits the store. You will know which one I recommend before any build starts.

Design is the structure, the look and the path to purchase: art direction, page layouts and how a shopper moves from the homepage to checkout. Development is the build: Liquid, sections, speed, apps and the parts that have to keep working after launch. On these projects the same person does both, so the store you see is the store that gets built.

Yes. Shopify design and development are done by the same person, so the built store matches the designs.

Shopify's theme architecture of sections and blocks. It lets your team rearrange pages in the admin without editing code, which is how every theme from this studio is delivered.

Yes. Retainers are available for new sections, tests and maintenance. They are optional and scoped, not a vague support line.

A custom app serves one merchant: a workflow, an integration, an automation. A public app is a product for many merchants, with billing, onboarding and App Store review.

Often. Overlapping apps add monthly fees and extra scripts on the storefront. One well-built tool can replace that stack and keep the shop faster. It is not always the right call, and I will say so if it is not.

Yes. Listing copy, screenshots, privacy and GDPR webhooks, and the back and forth with review.