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Hi, I'm Lloyd. I design stores that sell.

Web designer, Shopify developer and ecommerce store owner, based between Crewe and Liverpool.

Lloyd Robinson at his desk
Lloyd Robinson. Founder. Crewe and Liverpool.

LloydRdigital is my independent studio. I design and build the work, and I also run my own ecommerce stores.

That second part matters. Running stores means living with the consequences: the hero that did not sell, the product grid that buried a bestseller, the app that quietly slowed checkout. Every lesson comes back into client work.

When I recommend a trust bar, a sticky add to basket, shop-by-need navigation or a deadline on a genuine sale, it is because I have watched those patterns work with real customers and real money.

One person from first sketch to final deploy means no hand-off gaps and no templates dressed up as bespoke. You work with the person designing the pages and writing the code.

I work with businesses close to home in Crewe, Nantwich, Sandbach and across Cheshire, in Liverpool and Merseyside, and across Manchester, Stoke-on-Trent and Chester, as well as clients across the UK. Local when you want to meet. Remote when it is easier.

The best stores do not just look expensive. They make the next click feel obvious.

How we work

  1. 01

    Commerce first

    Design is judged by what it does for conversion, average order value and margin.

  2. 02

    Proven in the wild

    Patterns are used because they work on live stores, including my own.

  3. 03

    Craft over templates

    Bespoke type, layout and motion. Not a theme with a logo swapped in.

  4. 04

    Motion with a job

    Animation guides attention. It never blocks the path to purchase.

  5. 05

    Performance is design

    Fast pages are part of the experience, and part of search.

  6. 06

    Built to hand over

    Editable sections and a walkthrough so your team can run the site.

The toolkit

  • Shopify Liquid
  • Online Store 2.0
  • Hydrogen
  • Shopify Functions
  • Polaris
  • App Bridge
  • Theme app extensions
  • Three.js
  • GSAP
  • React
  • Figma
  • GA4 and Search Console

Where I work

Work directly with Lloyd.

Tell me what you are building. You will get a considered reply, straight from me.

Or email lloydrdigital@gmail.com

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