Store redesign for stores that sell
A store redesign fixes what is holding sales back while protecting what already works. I review your current store, redesign the pages that matter most and relaunch with URLs, redirects and metadata carried over so rankings are protected.
Why it matters
Redesign an existing store without losing rankings or sales. Designed and built by a freelancer who has run and sold ecommerce stores.
What is included
Store review
A prioritised look at the current store, ranked by impact and effort.
Redesigned key templates
Homepage, collections, product and cart pages redesigned around how your customers buy.
SEO protection
URL mapping, 301 redirects where addresses change, and structured data carried over.
Speed improvements
Image strategy, script audits and app clean-up aimed at real phones.
Handover
Editable sections and a walkthrough so your team can keep it fresh.
Who it is for
- Brands launching their first serious store
- Growing stores that have outgrown their theme
- Businesses moving to Shopify from another platform
- Teams who want a store they can run without a developer
How it works
Brief and call
A short brief or a 20 minute call on the store, margins, numbers and what is getting in the way of sales.
Scope
A clear reply on what the work involves. A small change and a full custom theme are different pieces of work, and they are priced that way.
Design and build
Designed in Figma, then hand-built on Shopify Online Store 2.0 with sections your team can rearrange.
Launch and handover
Testing on real phones, redirects and metadata carried over, then a walkthrough so you can run the store day to day.
Frequently asked questions
Will a redesign hurt my Google rankings?
Redesigns include URL mapping, 301 redirects where addresses change, metadata and structured data carried over, and a check in Search Console after launch.
Do I need a full redesign or smaller changes?
Not always a full redesign. Sometimes a few template changes do more. The review tells you which, before you commit.
How much does it cost?
There is no single figure, because no two projects need the same work. Send a short brief and you will get a clear scope and quote that fits the job, straight from me.
What experience do you have?
I have 8+ years of experience building websites, I have worked with businesses turning over £5 million+ a year in sales, and I have run and sold multiple profitable ecommerce stores of my own. That is why recommendations such as trust bars, sticky add to basket and shop-by-need navigation come from live trading, not from a trend report.
Start with store redesign.
A short brief is enough. You get a personal reply from Lloyd, and a scope that fits the job.
Or email lloydrdigital@gmail.com
