Page optimisation and CRO for stores that sell
Conversion rate optimisation finds the points where shoppers hesitate and fixes them. I review your store with real ecommerce experience behind it and make prioritised changes to navigation, product pages, trust and checkout flow.
Why it matters
Find and fix what stops visitors buying. Designed and built by a freelancer who has run and sold ecommerce stores.
What is included
CRO review
A ranked list of issues and opportunities, ordered by impact and effort.
Product page improvements
Clearer galleries, variants, delivery info and trust near the add to basket button.
Navigation and search
Shop-by-need menus, filters and search that help people find the right product.
Trust and urgency
Trust bars, reviews and genuine deadlines placed where they help.
Speed and Core Web Vitals
Faster pages on real phones, because speed affects sales.
Who it is for
- Brands launching their first serious store
- Growing stores that have outgrown their theme
- Businesses moving to Shopify from another platform
- Teams who want a store they can run without a developer
How it works
Brief and call
A short brief or a 20 minute call on the store, margins, numbers and what is getting in the way of sales.
Scope
A clear reply on what the work involves. A small change and a full custom theme are different pieces of work, and they are priced that way.
Design and build
Designed in Figma, then hand-built on Shopify Online Store 2.0 with sections your team can rearrange.
Launch and handover
Testing on real phones, redirects and metadata carried over, then a walkthrough so you can run the store day to day.
Frequently asked questions
What experience do you bring to CRO?
I have run and sold multiple profitable ecommerce stores, so recommendations such as trust bars, sticky add to basket and shop-by-need navigation come from live trading, not from a trend report.
Can you work on my existing theme?
Yes. Many CRO changes can be made inside your current theme, with larger changes scoped separately.
How much does it cost?
There is no single figure, because no two projects need the same work. Send a short brief and you will get a clear scope and quote that fits the job, straight from me.
What experience do you have?
I have 8+ years of experience building websites, I have worked with businesses turning over £5 million+ a year in sales, and I have run and sold multiple profitable ecommerce stores of my own. That is why recommendations such as trust bars, sticky add to basket and shop-by-need navigation come from live trading, not from a trend report.
Start with page optimisation and cro.
A short brief is enough. You get a personal reply from Lloyd, and a scope that fits the job.
Or email lloydrdigital@gmail.com
