Product listings for stores that sell
Product listings are the foundation of a store that is easy to shop and easy to run. I set up and improve Shopify product data: titles, descriptions, variants, images, metafields and collections, so products are consistent, searchable and ready to sell.
Why it matters
Product data, variants and descriptions set up properly so the range is easy to browse. Designed and built by a freelancer who has run and sold ecommerce stores.
What is included
Product structure
Variants, options and collections organised around how customers shop.
Titles and descriptions
Clear, consistent copy written for shoppers and search, not pasted from a supplier.
Metafields
Specs, sizing, materials and FAQs stored in structured fields that display consistently.
Images
Consistent image sizing, alt text and ordering across the range.
Bulk updates
Imports and bulk edits handled carefully so nothing breaks.
Who it is for
- Brands launching their first serious store
- Growing stores that have outgrown their theme
- Businesses moving to Shopify from another platform
- Teams who want a store they can run without a developer
How it works
Brief and call
A short brief or a 20 minute call on the store, margins, numbers and what is getting in the way of sales.
Scope
A clear reply on what the work involves. A small change and a full custom theme are different pieces of work, and they are priced that way.
Design and build
Designed in Figma, then hand-built on Shopify Online Store 2.0 with sections your team can rearrange.
Launch and handover
Testing on real phones, redirects and metadata carried over, then a walkthrough so you can run the store day to day.
Frequently asked questions
Can you write product descriptions?
Yes. Descriptions are written to be clear for shoppers and structured for search, using the facts you supply.
Can you bulk upload products?
Yes. Products can be imported by CSV or app and checked afterwards, with variants and images in the right place.
How much does it cost?
There is no single figure, because no two projects need the same work. Send a short brief and you will get a clear scope and quote that fits the job, straight from me.
What experience do you have?
I have 8+ years of experience building websites, I have worked with businesses turning over £5 million+ a year in sales, and I have run and sold multiple profitable ecommerce stores of my own. That is why recommendations such as trust bars, sticky add to basket and shop-by-need navigation come from live trading, not from a trend report.
Start with product listings.
A short brief is enough. You get a personal reply from Lloyd, and a scope that fits the job.
Or email lloydrdigital@gmail.com



