Custom Shopify theme development
Custom Shopify theme development means a theme hand-built for your store in clean Liquid, not a bought template with a logo swapped in. I build bespoke Online Store 2.0 themes with flexible sections, proper metafields and a real performance budget.
Why it matters
The result is a store that looks like your brand, loads quickly on real phones and lets your team rearrange pages without a developer on the phone.
What is included
Hand-coded Liquid
Clean, documented theme code built from your Figma designs.
Sections and blocks
Reusable sections your team can arrange on any page in the theme editor.
Metafields and metaobjects
Specs, sizing, ingredients and FAQs stored properly, not pasted into descriptions.
Core Web Vitals
Image strategy, script audits and loading behaviour aimed at real phones.
Integrations
Reviews, subscriptions, search, email and analytics wired in properly.
Hydrogen when needed
A React storefront only when you genuinely need app-like behaviour. Not as a default.
Who it is for
- Brands whose template theme is holding them back
- Stores with complex products or content
- Teams who want full control in the theme editor
- Agencies needing a Shopify developer for builds
How it works
Brief and call
A short brief or a 20 minute call on the store, margins, numbers and what is getting in the way of sales.
Scope
A clear reply on what the work involves. A small change and a full custom theme are different pieces of work, and they are priced that way.
Design and build
Designed in Figma, then hand-built on Shopify Online Store 2.0 with sections your team can rearrange.
Launch and handover
Testing on real phones, redirects and metadata carried over, then a walkthrough so you can run the store day to day.
Frequently asked questions
Why choose a custom theme over a premium template?
A custom theme fits your products and brand exactly, carries only the code you need, and avoids the workarounds and app bloat that templates often lead to.
Can you customise my existing theme instead?
Yes. If your current theme is a good base, targeted custom sections can be the better-value option. The scope will say which.
Will I be able to edit the theme myself?
Yes. Sites are delivered with editable sections and a handover, so you can change copy, images and pages without calling a developer for every update.
What experience do you have?
I have 8+ years of experience building websites, I have worked with businesses turning over £5 million+ a year in sales, and I have run and sold multiple profitable ecommerce stores of my own. That is why recommendations such as trust bars, sticky add to basket and shop-by-need navigation come from live trading, not from a trend report.
Start with custom shopify theme development.
A short brief is enough. You get a personal reply from Lloyd, and a scope that fits the job.
Or email lloydrdigital@gmail.com
